Crop
Crop. When the strategy needs to be seen.
When your brand needs designing as well as defining, that's Crop, the full‑stack branding agency I run with phenomenal designer Dave Forsyth.
Crop
When your brand needs designing as well as defining, that's Crop, the full‑stack branding agency I run with phenomenal designer Dave Forsyth.
Two senior partners
Crop finds the truth about a brand, makes it beautiful and crops the rest. Dave and I lead every project ourselves, use modern AI-era tools to move fast, and bring in trusted specialists when the work calls for them. No juniors, no account handlers, none of the agency faff.
Strategy and story
I lead strategy and story: turning a brand's reason for being into positioning and language that actually gets used, from the boardroom deck to the sales call.
Design and identity
Dave leads design and identity, with international experience creating brands for global businesses. From visual identities to websites and design systems, he builds work that survives contact with the real world. Lucky Dave →
Which one do you need?
Both start with the same thinking. The difference is how far you need it taken.
CloudCMO
When you need a senior marketing brain, and your own team or agency will bring the work to life.
Crop
When the brand needs designing as well as defining, by one senior team that owns the result from first idea to final asset.
The short version: if it needs designing, it's Crop.
What Crop does
Brands are hard to build and easy to lose. In an AI world, both are truer than ever. So Crop does three things.
Define
Find the truth, make it beautiful, crop the rest.
A brand platform, story and identity that is true, motivating and distinct. The foundation everything else stands on.
Deliver
Everything the story needs to be told.
Website, tone of voice, messaging, templates, workshops, training. Built so your team can tell it without us in the room.
Defend
Keep the promise, every time.
Our time and our tools, so the brand you build survives the day-to-day reality of running a business.
Selected Crop work
Every project gets the right team. Alongside Dave and me, Crop draws on a bench of trusted specialists, so you get exactly the skills the job needs, and no more. See all the work →
Start a Crop project
Tell us what you're working on. You'll hear back from Dave or me, not an account manager.
Just need me? For fractional CMO, strategy or advisory work, book a CloudCMO call →
