AI
Here's how I think about brand as your last real defence, how I use modern AI-era tools myself to move fast without cutting corners, and the AI-native brands I've already helped build.
AI-native clients
I've worked with a number of brands who either have AI as the foundation of the product, or are using AI to transform how they work.
I've also introduced groundbreaking, original, workflow-enhancing marketing tools to charity clients - moving tone of voice from a theory in a deck to a real-time part of the workflow, so brand activity stays faster and more consistent.
Built with AI, not outsourced to it
I understand and use modern AI-era tools to get work done quickly, and to build digital services and value-added, brand-supporting tools for clients. A few examples of the workflow tools I build:
The tools speed up the build. The strategy still comes from experience. Twenty years of it, hand-built and thought through by me - then executed to a level that lets you compete with anyone.
Build an AI-proof brand
Anyone can generate a competitor now. Clone your features, mimic your design, ship a lookalike, in an afternoon. In a noisier world, with more competition copying more features and offering more services, the old moats - content, product, speed to market - are being whittled away.
What can't be generated is your brand: what people think and feel about you. That lives in their heads, not in a prompt. The most powerful defence is a rock-solid brand platform, built quickly, consistently and powerfully executed. I can get your brand story sorted.
How can I help?
What can I take off your plate? Book a call or ping me an email.