What's your problem?

You didn't come here for a brochure. Pick whatever is closest to the thing keeping you up, and I'll tell you how I'd start fixing it.

Something else on your mind?

Part-time help.
Full-time impact.

Brand strategist, project deliverer, advisor or fCMO.

Twenty years blue chip marketing and making household names of startups. I've since helped 100+ businesses get famous or stay relevant.

AI can copy everything.
Except your brand.

Anyone can generate a competitor now. Clone your features, mimic your design, ship a lookalike - in an afternoon. The old moats - content, product, speed to market - are being whittled away.

What can't be generated is your brand - what people think and feel about you. That lives in their heads, not in a prompt. In an age of infinite copies, brand is the last defensible moat.

Armour-plate your brand.

Seriously experienced.
Seriously can do.

I'm Carl Mesner Lyons. I've been there and done that in marketing.

Since 2014 I have supported over 100 tech-forward businesses in all kinds of ways in all kinds of sectors: B2B, B2C, Fintech, AI, Healthtech, Legaltech, PropTech, Retail, charity and more.

20+
years in senior marketing roles
100+
brands advised and built

Brands I managed full-time

Sample clients

Three ways to work together.

We start with a conversation about what you need help with fixing. I can plug in however best works for you.

01

Fractional CMO

Get plug-in senior marketing however you need it. X days a week or Y days per month. All the benefit of a proven CMO, without the six-figure headcount.

02

Projects

Serious brand and strategy work from someone just as happy in the detail as in the boardroom. Brand narrative, positioning, go-to-market - get your story straight and usable.

03

Flexible advisory

Grown-up marketing counsel, on your terms. Mentoring for a marketing leader, a sounding board for a founder, or a seat at the table as C-suite advisor or NED.

Get your branding sorted.

Brand is another word for reputation. To build yours, you make a clear promise and consistently keep it. When people are caught between options, they go with the one that says the right things to them and about them. Here's where I focus first.

  • 01 A rock-solid brand platform. Your why, what and how on a page - the core DNA for everything you do, and a rousing brand narrative that gets your story across, inside and out.
  • 02 Brought to life. Taglines, headlines, copy, tone of voice guidelines... whatever you need to tell your story at every touchpoint.

Pick a time.
How can I help?

What can I take off your plate? Book a call or ping me an email.

→ Connect on LinkedIn