Carl Mesner Lyons · Marketing Gun for Hire
You didn't come here for a brochure. Pick whatever is closest to the thing keeping you up, and I'll tell you how I'd start fixing it.
Something else on your mind?
The short version
Brand strategist, project deliverer, advisor or fCMO.
Twenty years blue chip marketing and making household names of startups. I've since helped 100+ businesses get famous or stay relevant.
Brand in the age of AI
Anyone can generate a competitor now. Clone your features, mimic your design, ship a lookalike - in an afternoon. The old moats - content, product, speed to market - are being whittled away.
What can't be generated is your brand - what people think and feel about you. That lives in their heads, not in a prompt. In an age of infinite copies, brand is the last defensible moat.
Armour-plate your brand.
Track record
I'm Carl Mesner Lyons. I've been there and done that in marketing.
Since 2014 I have supported over 100 tech-forward businesses in all kinds of ways in all kinds of sectors: B2B, B2C, Fintech, AI, Healthtech, Legaltech, PropTech, Retail, charity and more.
Brands I managed full-time
Sample clients
How I work
We start with a conversation about what you need help with fixing. I can plug in however best works for you.
Get plug-in senior marketing however you need it. X days a week or Y days per month. All the benefit of a proven CMO, without the six-figure headcount.
Serious brand and strategy work from someone just as happy in the detail as in the boardroom. Brand narrative, positioning, go-to-market - get your story straight and usable.
Grown-up marketing counsel, on your terms. Mentoring for a marketing leader, a sounding board for a founder, or a seat at the table as C-suite advisor or NED.
Brand strategy
Brand is another word for reputation. To build yours, you make a clear promise and consistently keep it. When people are caught between options, they go with the one that says the right things to them and about them. Here's where I focus first.
What people say
How can I help?
What can I take off your plate? Book a call or ping me an email.