Carl Mesner Lyons · Strategic Marketing Advisor
I'm Carl Mesner Lyons. I help businesses work out what they stand for, why it matters — and how to say it in a way that cuts through. I've done it for some big names. I can do it for you.
How can I help? →Sound familiar?
You're putting in the effort. The product is good. But the message isn't landing — and you can feel it.
Here's what I hear most often.
What I do
Most marketing problems are positioning problems. Fix that first — and everything else gets easier.
I get inside the business quickly, work out what's really going on, and give you the clarity and direction to move forward with confidence.
I work at the strategic level. Thinking and direction — not execution.
How I work
I get under the skin of your business fast. Where are you now? What's not working? What does the market look like? One sharp session — sometimes two — and I know what we're dealing with.
You get a clear diagnosis — not a deck full of questions.
A focused 4–6 week engagement to build your brand narrative, sharpen your positioning, and create the strategic platform everything else grows from. Fast, collaborative, no fluff.
You get a brand story you believe in — and can actually use.
Some clients want a senior marketing brain on call — for the big decisions, the tricky moments, and staying sharp as the business evolves. I work with a small number of clients this way.
You always have someone who knows your business in your corner.
Who I've worked with
A powerful brand story isn't a nice-to-have. It's the platform your growth is built on. Get it right and everything accelerates — your sales, your fundraising, your hiring, your market position.
I've built that story for businesses at every stage — from fast-growing startups to global brands. The work I do tends to last.
"You nailed this, Carl!"
Olly Thornton-Berry
CEO, Thirdfort
Modern fintech & legaltech
★ Client logos coming soon — updating to reflect recent AI and fintech work
"Carl plays a key role supporting the Unruly marketing team. It's great to be able to call on his experience and abilities — we love having him as part of the business."
"Carl is a big thinker and understands how to drive emotion through brand. We've worked with him for almost two years and he's become our go-to for everything brand related."
What you get
I've been the lead marketer in four high-growth startups. I've run brand for global names. I've sat on boards. I've written the briefs, hired the agencies, and been accountable for the results.
That means I get up to speed fast, I know what good looks like, and I'm not afraid to tell you what I think. Most clients say the first session alone is worth it.
Let's talk
No pitch. No proposal before we've spoken. Just a straight conversation about where you are, what's not working, and whether I can help.
Book a 15 or 30 minute slot below — or drop me an email if you'd rather start that way.
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