We need a new word to substitute for 'thinking' (which implies a rational and consciously-processes act).
Most of the time we're running on heuristics, yet when marketers (and others) say "the customer will think..." or "people thought..." then they're missing the auto-pilot nature of most actual decision making.
This is important when considering how people might or do behave. They're not thinking, they're... finking? Thunking? Thumbing?
Found this useful?
I'm a senior brand and marketing strategist with 20+ years of making tech brands famous and established businesses stay relevant. If you'd like to talk about how I could help yours, get in touch.