A guy wakes up one Sunday morning to find the kitchen flooded. Water is spurting everywhere and things are getting ruined. He tracks down a plumber who arrives to a fraught family scene. 'Thank god you're here', says the dad.
The plumber surveys the situation, pulls a tool out of his bag and stops the burst immediately.
'That's fantastic', says the guy, 'how much do I owe you?'
'£100' says the plumber.
'£100?'. says the dad. 'It only took you two minutes!'
'No', says the plumber, 'that took me 25 years'
Found this useful?
I'm a senior brand and marketing strategist with 20+ years of making tech brands famous and established businesses stay relevant. If you'd like to talk about how I could help yours, get in touch.