Minimally Minimal have an interesting branding thinkpiece re-imagining Microsoft as cool. I don't like everything they've done in the execution, but the idea is thought-provoking.
They've been the naff whipping boys for nearly ten years now and it would be fascinating if they could take the design and product momentum of Kinect, Windows 8 and Metro and package them within a cohesive narrative that really caught people's imagination.
Is Ballmer the man to do this though?
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