People don't like ads interrupting their viewing, and adverts that aren't relevant to particular viewers (or skipped) don't work.
Step forward MirriAd - a neat way of allowing product placement to be inserted post production. Its effectiveness will all be down to execution, but it's a very neat idea. Imagine being able to place ads into programmes tactically at a minute's notice, or show ads for products a particular viewer has been researching online.
Check out the video demo.
Found this useful?
I'm a senior brand and marketing strategist with 20+ years of making tech brands famous and established businesses stay relevant. If you'd like to talk about how I could help yours, get in touch.