Miso is kinda like Foursquare for TV - you check-in to programmes you're watching.
It might be easy to dismiss Miso as derivative, but I think it's got a good chance of catching on (I've talked about Real-time watercooler moments and social tv before).
Whereas "Bob just checked in to North Acton station" is so what, "Bob just watched Madmen episode 4x10 can elicit real interest for a conversation - "Ooh what did you think of the bit where...?"
I suspect we'll see a slew of other non-location check ins - sports games? fashions? video games? books? I can imagine "Dave just checked into The Girl Who Kicked the Hornet's Nest" being a basis for a conversation.
One of my favourite NPD tricks is Break One Rule - take a successful formula and change one thing. I think Miso does this well.
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